As children, the most exciting time of the year would be the annual holidays when we would go to our grandmother’s home for 2 whole months. Ma as we called her, would never say no to any of our wants.
The little wad of money tucked away in the sugar jar was the treat fund (for the tiny candy shop down the street, the ice lollies, handcrafted toys and marbles, the shows by the roadside puppeteer and gypsy gymnasts, to name a few.)
A rounded bundle hidden in a big jar of flour was the grain fund, to pay for extra groceries as the house would be teeming with us, our mums, cousins, friends and visiting relatives – all were welcome!
A tight wad in the biggest jar of rice was the emergency fund to pay for medicine or visits to the doctor. If not used, it would be given to us as gifts before our departure from our grandparents’ home at the end of our vacation!
No one, including grandpa knew how much Ma had saved and distributed into each of these bundles or when and how she would replenish it, however we all knew the money was there!
The story of women secretly saving money in the jar is passed on through generations, making women better savers and financial advisers, compared to men. Statistics prove this too. In all probability, there is no financial Guru or institution who could impart the natural wisdom of money management that has come to women as a part of their grandmother’s legacy.
This magical story with global outcomes, has set deep root in The Women Financial Advisers Network logo which portrays a spirit of the strength of women coming together. Visually, the outstretched women are shown seeking financial freedom, well grounded at their core with feet touching one another at a center point.
The heart head
Heart shaped heads signify the core emotional DNA of every woman. Thinking from their hearts, yet making sound financial decisions when all along it has been assumed that the best financial choices come from the head!
Building a vibrant community of financial life planners who are heart centered.
The seven women visually depicted in a circle represent the 7 values, of the Women Financial Advisers Network.
The circle in the logo also represents community interaction through a 24×7 knowledge bank that Advisers can tap into. It promotes a ‘You are not alone’ assurance to Advisers – we hold your back through our network of coaches and community members to support you to grow and nurture your business.
The shape, colors and font
The sharp and curved lines of the women talk business and tough decision-making without compromising on financial goals.
The colors are contemporary, global, bright and gradient to project their hard and soft personality aspects.
The font is thin and written in lowercase to make the network appear approachable, inviting and perceived as knowledge enablers.
To empower more and more women to live a ‘rich, balanced and meaningful life,’ Life & Money in collaboration with The Garrett Planning Network U.S.A, welcomes you to The Women Financial Advisers Network.
Women in Finance with 1-5 years’ work experience aspiring to work independently or returning from a sabbatical and tenured corporate women practitioners looking for greater flexibility and alternative careers will be awakened to a whole new world of possibilities and opportunities, to enable them to do business on their terms, while being nurtured to have a rich and balanced life.
To know more about The Women Financial Advisers Network, please visit our website www.wfan.in.
If you would like to share how you perceive the logo or what personal story it signifies, please write in the comments section. We’d love to know what you are thinking!
To know more about how your brain processes logos, read https://blog.hubspot.com/marketing/how-your-brain-processes-logos